Every time he hits the field, All-Pro NFL running back Marshawn Lynch is taking the game to new heights. Now he’s teamed up with Brooklyn-based sneaker brand, Greats, to release his limited-edition 2nd shoe called Beast Mode “Royale Chukka.” But to make this pair extraordinary, these shoes can also be dubbed “Smart Shoes.”
Tech companies Identiv Lab and Chronicled, Inc. added an innovative technology called a smart tag to each pair to create a unique consumer experience. The smart tag allows sneakheads to scan their sneakers using their smart phone (iPhone or Android), which launches a digital profile they can engage with.
Plus, the all-black sneaker features Italian nubuck upper and lined with Italian black calf leather, gold details, the signature Beat Mode “B” branding on the tongue and the BEATMODE logo on the side.
“They’re stupid wet,” says the Seattle Seahawks star. And we agree. You can dress these up for game day with a pair of slacks or and dress these down with a great pair of fitted jeans.
His first release with the brand sold out in less than an hour and this pair released this past Black Friday and is still available for $200. What do you think?