As an equity owner in the company, Irving will play a vital role in the development of the Skullcandy® brand and its products. Started in 2003, The Utah-based company and is hoping this collab will revamp the line. “We came to the conclusion that we needed to reestablish ourselves in this market, which led us to take a hard look at how we could refine our brand and determining ways we could differentiate ourselves through authentic partnerships. It didn’t take long for Kyrie to move to the top of our list… he oozes creativity and has his finger on the pulse of what’s hot,” said Skullcandy® Chief Commercial Officer Sam Paschel.
The NBA All-Star took to Instagram to express how happy he is about his new role.
Over the past five years, Kyrie has really developed on the hardwood and now it's cool to see him expand his business and brand with this one-of-a-kind collab. Can't wait to see what he comes up with. For now check out the rest of the Skullcandy® collection.